Art Direction, Styling, Editing - Julichka
Showcasing featured pieces from the Julichka Jewels collection that launched new and exciting fashion accessories, such as bodychains and chokers. This lookbook was made especially for my artisan booth at the One of a Kind Spring Show 2015.
Photography by @impatrickt
Rebranding, Packaging Design, Art Direction, Photography, Merchandising, Editorial Design - Julichka - OCADU Thesis
Ever since the summer of 2010, I have been making headbands, fascinators, hairpieces, brooches, feather earrings etc. and now sell my products at local crafts shows in and around Toronto and just recently on Etsy. For my thesis at OCAD University, I renamed, rebranded and merchandised my hair accessories company. Julichka is an accessories brand that is focused on creating a contemporary reflection on past pageantry. This means taking inspiration from the past to create something fresh, unique, romantic and truly Julichka. The graphic logo represents the beautiful accent that accessories create while complimenting an individual, a perfect message from an accessories company. Seen here is the logo design, website, packaging, stationary, visual merchandising and lookbook. All photographs were taken by myself. Check out julichka.com
Art direction, Fashion Styling, Photography, Editing - Julichka
A collection of photographs taken for Julichka, my own hair and fashion accessories brand. This lookbook was made to showcase Spring and Summer floral headpieces from 2013.